What is A/B testing? A quick guide
One of the most powerful tools in a marketer's toolbox is A/B testing. But what exactly is it, and how can it benefit your business?
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11 basic logo design principles
Whether you need a logo because you are starting a new business, or you’re overhauling your brand and would like a logo that aligns with your new image, it’s likely you’ll be interested to know more about logo design principles.
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What to look for in a website redesign proposal
If you’re considering using a website developer for a professional website redesign, you’ll want to be sure that their services will align with your business needs and goals.
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What is engagement rate and how to track it
You can measure engagement rates across most digital marketing channels, including your website and social media accounts.
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