Drupal is a Content Management System (CMS) that can be used to create websites and the content for websites. It is similar to another CMS you may have heard of, namely WordPress. However, one big difference between WordPress and Drupal is that the former is focused on making content for websites, whereas Drupal is seen more as a content hub that can be pushed out to websites, apps and other platforms or systems.
Business growth doesn’t have to only come from generating new customers. It’s possible to grow your business by engaging with clients who have already bought into your product or service. But how do you get it right?
When providing online marketing services, we’ve noticed that many of our clients are unsure of landing pages and their purpose. So, we thought it’s worthwhile to explain how landing pages and regular website pages differ in purpose and content.
If your business can convey experience, expertise, authoritativeness and trust to prospective leads, you’ll have a much greater chance of converting those leads into (repeat) clients. Consumers have never been more cautious about where they spend their money. Over 90% of people check online reviews before enquiring and the current financial climate has made consumers more prudent before purchasing.